Understand the work
Business discovery, use-case priorities, and AI-readiness conversations.
T. AARON CARTER / EXPERIENCE & RÉSUMÉS
One background.
Four ways forward.
Strategy, people, and technology. Choose the perspective that fits your team.
Open to full-time opportunities
Central Valley, California · Kern County on-site / hybrid · U.S. remote
Curious mind.
Useful trouble.
AI STRATEGY / TRAINING / WORKFLOW IMPROVEMENT
Making AI useful.
Helping people use it.
AI strategy and adoption consultant with a background in marketing, operations, and business consulting. Through ValleyLogic.AI, delivers practical AI training and develops pilots that test everyday business use cases. Connects technology choices to business needs and helps nontechnical teams build confidence with new tools.
ROLES OF INTERESTAI enablement · AI adoption · Business process improvement
Make AI practical
Training, pilot development, and clear workflow documentation.
Bring people along
Plain-language guidance, team enablement, and responsible use.
THE WORK BEHIND THE WORDS
Experience you can point to.
ValleyLogic.AI
Training delivered. Pilots underway.
Practical AI education and client pilots designed to test workflow improvements before broader implementation.
JTS Modular
New tools, shared ways of working.
monday.com for sales coordination, a SharePoint intranet, and virtual-reality building tours.
Pacific Outfitters
Technology across three stores.
Google tools, account administration, an internal intranet, and employee training.
01
Career timeline
AI Strategy & Adoption Consultant
ValleyLogic.AI
Self-employed · Central Valley, California
- Deliver practical AI training that connects tools and concepts to everyday business work.
- Develop client pilots to test AI use cases and workflow improvements before broader implementation.
- Build training resources, discovery materials, and workflow documentation for responsible AI adoption.
Freelance Marketing Consultant
Independent
Remote
- Develop brand strategies, business plans, pitch decks, and marketing communications.
- Help clients clarify their audiences, assess competition, and plan marketing activity.
VP Business Strategy
Bakersfield Majestics
Bakersfield, California
- Worked on business development, sponsorships, community partnerships, and marketing strategy.
- Collaborated with ownership and operations on the organization's business goals.
Marketing Director
JTS Modular
Bakersfield, California
- Rebranded both JTS companies and coordinated corporate imagery and templates across departments.
- Introduced monday.com for sales coordination, built a SharePoint intranet, and launched virtual-reality building tours.
- Managed a Design Coordinator and directed websites, campaigns, trade shows, and conference materials.
Consultant / Partner
The Brightboldt Group
Eureka, California
- Advised small businesses on strategy, branding, financial forecasts, and business planning.
- Built web and social media strategies, helped clients manage digital accounts, and trained users.
- Developed client relationships through referrals and prospective-client outreach.
Executive Director
Humboldt Made
Arcata, California
- Led a membership organization supporting local businesses and community economic development.
- Worked with the board and volunteers on member engagement, fundraising, and participation in ExpoWest and the Arcata Oyster Festival.
Marketing Director
Pacific Outfitters
Eureka, California
- Unified three stores under the Pacific Outfitters brand and built digital marketing and educational content.
- Implemented Google productivity tools across stores and the corporate office; managed accounts, permissions, and shared documents.
- Built a Google-based intranet and trained employees on Google tools, Dropbox, Asana, and Trello.
Looking for someone who can connect strategy, people, and technology?
Let's have a conversationBRAND / COMMUNICATIONS / BUSINESS DEVELOPMENT
Clear positioning.
Work people remember.
Marketing and business strategy leader with experience across retail, manufacturing, consulting, and nonprofit organizations. Brings together brand positioning, communications, digital tools, and cross-functional execution. Work includes company rebrands, websites, trade shows, content, and community partnerships.
ROLES OF INTERESTMarketing leadership · Brand strategy · Communications
Find the story
Positioning, audience understanding, and clear messaging.
Build the brand
Brand identity, digital content, websites, and campaigns.
Connect the work
Sales support, partnerships, events, and team coordination.
THE WORK BEHIND THE WORDS
Experience you can point to.
JTS Modular
A consistent company identity.
Rebranding across both JTS companies, with coordinated imagery, templates, websites, and sales materials.
Pacific Outfitters
Three stores. One brand.
A unified retail identity supported by digital marketing and educational outdoor content.
Humboldt Made
A stronger connection to members.
Member outreach, community relationships, fundraising, and coordinated event participation.
01
Career timeline
AI Strategy & Adoption Consultant
ValleyLogic.AI
Self-employed · Central Valley, California
- Lead ValleyLogic.AI's positioning, website, training resources, and outreach materials.
- Deliver practical AI education and develop pilots to explore business use cases.
Freelance Marketing Consultant
Independent
Remote
- Develop brand strategies, business plans, pitch decks, and marketing communications.
- Help clients clarify their audiences, assess competition, and plan marketing activity.
VP Business Strategy
Bakersfield Majestics
Bakersfield, California
- Worked on business development, sponsorships, community partnerships, and marketing strategy.
- Collaborated with ownership and operations on the organization's business goals.
Marketing Director
JTS Modular
Bakersfield, California
- Rebranded both JTS companies and coordinated corporate imagery and templates across departments.
- Introduced monday.com for sales coordination, built a SharePoint intranet, and launched virtual-reality building tours.
- Managed a Design Coordinator and directed websites, campaigns, trade shows, and conference materials.
Consultant / Partner
The Brightboldt Group
Eureka, California
- Advised small businesses on strategy, branding, financial forecasts, and business planning.
- Built web and social media strategies, helped clients manage digital accounts, and trained users.
- Developed client relationships through referrals and prospective-client outreach.
Executive Director
Humboldt Made
Arcata, California
- Led a membership organization supporting local businesses and community economic development.
- Worked with the board and volunteers on member engagement, fundraising, and participation in ExpoWest and the Arcata Oyster Festival.
Marketing Director
Pacific Outfitters
Eureka, California
- Unified three stores under the Pacific Outfitters brand and built digital marketing and educational content.
- Implemented Google productivity tools across stores and the corporate office; managed accounts, permissions, and shared documents.
- Built a Google-based intranet and trained employees on Google tools, Dropbox, Asana, and Trello.
Looking for someone who can connect strategy, people, and technology?
Let's have a conversationBUSINESS OPERATIONS / PROJECT COORDINATION / STRATEGY
Turn a direction
into a way forward.
Business and operations leader who connects strategy with day-to-day execution. Experience spans a consulting practice, nonprofit leadership, marketing operations, and work across multiple retail locations. Brings structure to projects through clear communication, shared tools, documentation, and stakeholder coordination.
ROLES OF INTERESTBusiness operations · Project coordination · Strategy
Clarify the plan
Business planning, priorities, and defined responsibilities.
Coordinate delivery
Stakeholders, vendors, project tools, and documentation.
Make work easier
Shared information, staff training, and practical processes.
THE WORK BEHIND THE WORDS
Experience you can point to.
JTS Modular
Connected sales and internal teams.
Introduced monday.com for sales coordination and built a SharePoint intranet for internal communication.
Humboldt Made
Members, board, and community.
Coordinated member engagement, fundraising activity, volunteers, and event participation.
ValleyLogic.AI
A consulting practice taking shape.
Developing discovery materials, training resources, engagement processes, and client pilots.
01
Career timeline
AI Strategy & Adoption Consultant
ValleyLogic.AI
Self-employed · Central Valley, California
- Develop training and pilot engagements, organizing work around business needs and stakeholder expectations.
- Build discovery materials, workflow documentation, and engagement processes for the consulting practice.
Freelance Marketing Consultant
Independent
Remote
- Develop brand strategies, business plans, pitch decks, and marketing communications.
- Help clients clarify their audiences, assess competition, and plan marketing activity.
VP Business Strategy
Bakersfield Majestics
Bakersfield, California
- Worked on business development, sponsorships, community partnerships, and marketing strategy.
- Collaborated with ownership and operations on the organization's business goals.
Marketing Director
JTS Modular
Bakersfield, California
- Coordinated rebranding, websites, sales tools, virtual-reality tours, and trade show work across departments.
- Introduced monday.com and a SharePoint intranet to support coordination and internal communication.
- Managed a Design Coordinator and worked with vendors and industry partners.
Consultant / Partner
The Brightboldt Group
Eureka, California
- Advised small businesses on strategy, branding, financial forecasts, and business planning.
- Built web and social media strategies, helped clients manage digital accounts, and trained users.
- Developed client relationships through referrals and prospective-client outreach.
Executive Director
Humboldt Made
Arcata, California
- Led a membership organization supporting local businesses and community economic development.
- Worked with the board and volunteers on member engagement, fundraising, and participation in ExpoWest and the Arcata Oyster Festival.
Marketing Director
Pacific Outfitters
Eureka, California
- Unified three stores under the Pacific Outfitters brand and built digital marketing and educational content.
- Implemented Google productivity tools across stores and the corporate office; managed accounts, permissions, and shared documents.
- Built a Google-based intranet and trained employees on Google tools, Dropbox, Asana, and Trello.
Looking for someone who can connect strategy, people, and technology?
Let's have a conversationBUSINESS SYSTEMS / USER SUPPORT / DIGITAL WORKPLACE
Connect the tools.
Support the people.
Technology-focused business professional with hands-on experience administering workplace tools, supporting users, and introducing new systems. Combines Google Workspace, Microsoft 365, and SharePoint experience with training and documentation skills. Holds the Google Data Analytics certificate, with additional coursework in IT support, project management, and cybersecurity.
ROLES OF INTERESTBusiness systems · User enablement · Technical support
Set up the systems
Workplace applications, accounts, permissions, and shared resources.
Support the users
Troubleshooting, clear guidance, and practical training.
Document the work
Intranets, shared information, and repeatable instructions.
THE WORK BEHIND THE WORDS
Experience you can point to.
Pacific Outfitters
A connected digital workplace.
Managed Google tools, accounts, permissions, and shared documents across three stores and the corporate office.
JTS Modular
Business tools with a purpose.
A SharePoint intranet, monday.com for sales coordination, and virtual-reality tours used in presentations.
The Brightboldt Group
Technology people could use.
Helped clients set up and transfer digital accounts, trained users, and supported web and social strategies.
01
Career timeline
AI Strategy & Adoption Consultant
ValleyLogic.AI
Self-employed · Central Valley, California
- Deliver hands-on AI training for nontechnical users and develop supporting documentation.
- Build the practice's website, digital resources, and training materials; develop pilots for practical business use cases.
Freelance Marketing Consultant
Independent
Remote
- Help clients use digital tools in their marketing and business workflows.
- Develop websites, content, business plans, and communication materials.
Marketing Director
JTS Modular
Bakersfield, California
- Built a SharePoint intranet and introduced monday.com to support business coordination.
- Launched virtual-reality building tours for sales presentations and trained staff on digital tools.
- Worked with vendors and internal resources on digital systems and marketing platforms.
Consultant / Partner
The Brightboldt Group
Eureka, California
- Helped clients set up and transfer digital accounts and trained users.
- Advised small businesses on web strategies, digital tools, and internal systems.
Marketing Director
Pacific Outfitters
Eureka, California
- Administered Google productivity tools, accounts, permissions, email, calendars, and shared documents across three stores and the corporate office.
- Designed and launched a Google-based intranet and a WordPress website.
- Trained employees on Google tools, Dropbox, Asana, and Trello.
Looking for someone who can connect strategy, people, and technology?
Let's have a conversation